Every mile with a passenger, a child's future.
Every paid mile an ETIOCA taxi drives, counting the income from all its services, will add to a children's reserve. From that reserve the ETIOCA Foundation will support children every month: twenty-one children for every car on the road, until they turn 18. The Foundation will be established, and its full terms published, when the first ETIOCA cars are on the road.
A fair start should not depend on where a child is born.
Child poverty is not only far away. It is in the classrooms of the cities where our cars will work, and it is deepest where a child cannot count on a meal, a doctor or a school.
About ten children in every class of thirty: 4.5 million children, 31%, lived in relative poverty after housing costs in 2023/24.
DWP, Households Below Average Income19.5 million children, 24.2%, were at risk of poverty or social exclusion in 2024.
Eurostat66% of children lived in multidimensional poverty, missing at least one basic need such as food, health care or education.
UNICEF Sierra LeoneAbout 280,000 pupils leave school every year, most of them in middle school.
Ministry of National Education, 2025We will never use a child's suffering to ask for attention. The children we support keep their dignity and their privacy: no photos without consent, no names, no stories told for effect.
From the mile to the child.
Five links, each one visible and reported. The children's money is counted from the road, kept apart in a reserve and spent only on children.
A ride with a passenger
Every paid mile (or kilometre in Europe) is counted.
Income from all services
The fare, the roof and in-cab screens, the mini-bar, coffee, shop and wallet.
The children's reserve
A share for every mile goes into a reserve, planned at the Gibraltar Savings Bank.
The ETIOCA Foundation
Each month the Foundation pays out for the children it supports.
The child
Schooling, food and healthcare, through trusted local partners, until 18.
One car. Twenty-one children. Every month.
The programme is counted per car, so it grows with the fleet. Every ETIOCA car in service is planned to support the same twenty-one children month after month.
child or family at home, in the town where the car works: 1,500 a month (£ in Britain, € in Europe)
children in Sierra Leone: 500 a month in total, for schooling, food and healthcare
children in Morocco: 500 a month in total, for schooling, food and healthcare
children supported by every ETIOCA car, every month: up to 2,500 per car
children a month: 12,000 British cars × 21 children
children a month: 15,000 European cars × 21 children
children a month once all 27,000 cars of 2028 are in service, and more with every car after that
Register now. Be first when we open.
The Foundation is not yet established, but you can register today. Everything received now will be reviewed as soon as the Foundation begins its work.
Ask for help
Parents, guardians, schools, doctors and social workers in any country can send a request for a child, for review by the Foundation's committee.
Send a request → For organisationsBecome a partner
We want to work with every organisation that helps children. Register your organisation and we will contact you when the Foundation opens.
Register an organisation → For ETIOCA customersRegister today
Monthly places are only for registered, verified customers who ride with us regularly. Join the list now; the app is coming soon.
Register →Built now, opened with the first car.
Preparation
Designing the Foundation and its rules, and taking early registrations from organisations, families and people asking for help.
The Foundation is established
When the first ETIOCA cars are on the road, the Foundation is set up, the children's reserve is opened and all terms are published.
United Kingdom
Support begins with the first 12,000 British cars. Registered families and requests are reviewed first.
Europe
Benelux and the Baltic states follow with 500 cars in each country, then the rest of Europe.
No donations
The Foundation is not yet established and does not accept money from anyone. Please ignore any request for donations in its name.
No fees, ever
Reviewing a request will always be free. We will never ask for your bank or card details.
Not a draw
Registering gives priority to be considered. It is not a prize, lottery or guarantee of support.
What are you waiting for? Register today. The app is coming soon.
Our cars are coming. Only registered, verified ETIOCA customers who ride with us regularly will be able to apply for a place for their child in the monthly children support programme, and support is planned to continue until the child turns 18. The earlier you register, the earlier your place in the queue.
- Join the family list today below, so your place in the queue starts now.
- Download the ETIOCA app as soon as it launches, and verify your account.
- Ride with ETIOCA regularly: regular customers are the ones who can apply.
- Share ETIOCA with family, friends, colleagues, and at your school's parents' meetings.
ETIOCA
For passengers: book a ride, pay in the app and order from the on-board mini-bar.
ETIOCA Driver
For drivers: shifts, dispatched jobs and your hours in one place.
The ETIOCA Children Initiative is a planned programme. Its places will be open only to registered, verified customers who ride with ETIOCA regularly. Registration gives priority to apply when the programme opens in your area; it is not a prize, draw or guarantee of support. Eligibility, selection, safeguarding and duration will be set out in the programme rules before launch.